How Marketing Can Drive More Sales
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
Marketing Automation | A Must Have to Stay Competitive
When you use a marketing automation tool that does its job properly, you're able to capture leads from your website and social media channels, move prospects more swiftly through your sales pipeline, and enjoy a [...]
Distributors, Up Your Marketing Game | Getting Started
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]
Save Money by Measuring Your Marketing ROI
A remodeling contractor in the Carolinas wanted to decrease their marketing spend, but they didn't know what to cut. They used a variety of expensive marketing channels including home shows, radio and television ads, and [...]
How One Company Doubled Its Web Traffic
A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]
The Right Message to the Right Person at the Right Time
A start-up tech company producing beehive maintenance software was ready to launch its product. They started with a list of beekeepers who ranged from backyard hobbyists to full-scale honey farmers -- all good prospects for [...]
Why Multi-Touch Attribution Is Worth the Effort
Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns. Multi-Touch Attribution is the method of tracking and cataloging [...]
The Staples “Easy Button” Gets An A.I. Upgrade
The Staples “Easy Button,” with the help of modern-day artificial intelligence software, is poised to soon become the office-supply equivalent of Apple Siri, Google Home, and Amazon Alexa. What does this [...]
Make Sense of Your Marketing Data and Maintain Its Integrity
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
Sales and Marketing Automation: In Distribution, It’s a Partnership that Works
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]