Service Provider Measures and Increases ROI in Marketing

Using the ability to measure marketing ROI, this company had insights into campaign performance and was able tore-allocate spending to higher performance activities. They also targeted engagement with their high-scoring leads, and increased ROI on AdWords campaigns rendering a 10x return on their marketing investment.


Small Technical College Has Success Implementing Marketing Automation

Learn how this small tech college in California had great success when implementing marketing automation for its school. Initially, the college had been gathering around 180 new leads each month. With the help of the marketing automation software, it was soon capturing almost 900 new leads per month — a 5x increase.