Project Description
Marketing Agency Makes Marketing Automation Affordable
Who:
A business-to-business marketing and communications agency specializing in overseas regions.
The Problem:
This B2B communications agency specializes in helping its clients run local marketing campaigns in their region. The agency develops content customized to fit local market standards and then helps distribute that content and measure the results.
Although many of its clients were using marketing automation solutions for their global campaigns, most were not willing to pay for expensive additional licenses to run regional campaigns. As a result, processes that could otherwise be automated, like implementing workflows and tracking leads, required more time and resources, and it was difficult to measure their effectiveness.
The B2B communications agency was struggling to organize and track the emails, newsletters and other content that it created for its clients’ regional marketing campaigns, and clients were having trouble getting optimal value out of that content. Without a platform, it was not possible to implement automated campaigns and track leads on the regional level.
How the Problem Was Solved:
The agency wanted to find a competitively priced, user-friendly marketing automation platform to offer its clients as an affordable alternative to paying for additional accounts on other platforms.
The agency needed to find a marketing automation platform that worked just as well as the pricier, competing solutions but was also affordable, and it found a new marketing automation software that met both of those requirements. At approximately a tenth the price of competing solutions, the affordability of this marketing automation software made it a relatively easy pitch, allowing the B2B communications agency to quickly get several of its biggest clients up and running on the platform.
Here's Why They're Happy Today:
One of the immediate benefits to the agency of using this marketing automation software was that it provided them with a single, centralized “content hub” for each of its clients. After implementing the marketing automation software for its clients, the B2B communications agency was able to work more efficiently and offer better support to its clients.
Also, by using marketing automation software to manage its clients’ “content hubs,” the agency made itself an integral part of its clients’ marketing processes and became much more valuable partners.
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