Get More Orders and More Product to More Customers As a distributor, your specialty is distribution, and getting products to customers ought to be the last place you have a problem. With the right tools [...]
About Susan MerloThis author has not yet filled in any details.
So far Susan Merlo has created 23 blog entries.
Salespeople are struggling to get appointments. It’s hard to find a buyer who wants to speak to a salesperson when he can simply do research on his own via the web, and then price-shop it. [...]
It’s no secret that sales and marketing teams often fail to see eye to eye on what marketing pieces and activities work best to attract and close more sales. Except for the most progressive distribution [...]
When you use a marketing automation tool that does its job properly, you're able to capture leads from your website and social media channels, move prospects more swiftly through your sales pipeline, and enjoy a stronger [...]
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up your [...]
A rapidly growing small to mid-sized company with locations in Switzerland and the UK implemented demand generation (targeted marketing that drives awareness) and other digital marketing tactics to grow its business. Among other changes, they implemented [...]
A startup tech company that created a cloud-based tool to monitor and maintain beehives originally launched its marketing efforts with broad-based email tactics (“spray and pray” digital marketing) and used a freemium-based model to sell its product. [...]