Susan Merlo

/Susan Merlo

About Susan Merlo

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So far Susan Merlo has created 29 blog entries.

Copywriting 101 for Distributors

Imagine having a salesforce that never stops working. They never go to sleep, and when called upon, they consistently deliver quality information to customers and prospects. They even carry on multiple conversations with both prospects and [...]

How Sales Can Assist the Marketing Team

The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]

Some Digital Solutions During the Virus

While I don't think there's anything that can be considered positive about an event that wreaks havoc on the world, two items I read this morning were semi-uplifting and worth sharing -- sort of like [...]

Five Digital Marketing Trends to Watch

Now that we’re well into 2020, let’s take a look at five exciting digital marketing trends to watch this year. Change is a constant in business, and in the digital age, change is rapid. Statista [...]

The New Role and Responsibilities of Marketing

Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]

How to Capture Leads on Your Website

Your marketing team can capture leads on your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Capture Leads on Your Website? Think about [...]

Why Sales and Marketing Alignment is Crucial

What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]

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