Marketing Automation

/Marketing Automation

How to Collect Leads from Your Website

Your marketing team can collect leads from your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Collect Leads from Your Website? Think about the [...]

Why Sales and Marketing Alignment is Crucial

In a perfect world, the marketing team creates content that generates prospects, and the sales team converts those prospects into customers ... the epitome of sales and marketing alignment, yes? But, when new opportunities aren’t [...]

How Marketing Can Drive More Sales

When your marketing and sales teams work together, performance improves across the entire customer acquisition process.  Implementing a robust marketing automation system coupled with a well-functioning CRM is important to [...]

Save Money by Measuring Your Marketing ROI

A remodeling contractor in the Carolinas wanted to decrease their marketing spend, but they didn't know what to cut. They used a variety of expensive marketing channels including home shows, radio and television ads, and [...]

How One Company Doubled Its Web Traffic

A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]

Why Multi-Touch Attribution Is Worth the Effort

Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns.  Multi-Touch Attribution is the method of tracking and cataloging each [...]

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