Sales and Marketing Partnerships

/Sales and Marketing Partnerships

Why Sales and Marketing Alignment is Crucial

In a perfect world, the marketing team creates content that generates prospects, and the sales team converts those prospects into customers ... the epitome of sales and marketing alignment, yes? But, when new opportunities aren’t [...]

How Marketing Can Drive More Sales

When your marketing and sales teams work together, performance improves across the entire customer acquisition process.  Implementing a robust marketing automation system coupled with a well-functioning CRM is important to [...]

B2B Marketing in Today’s Climate

Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue?  It’s [...]

Why Multi-Touch Attribution Is Worth the Effort

Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns.  Multi-Touch Attribution is the method of tracking and cataloging each [...]

Sales and Marketing: Working Together as a Team

Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]