Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Your valuable, specialized industry knowledge is a critical component of convincing customers to do business with [...]
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]
Do you want your prospective clients to - Find You, - Appreciate You, - Trust and Respect You, and then, - BUY from you again and again? The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.
When identifying your ideal clients using well-written Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your products and [...]