Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]
Getting the Word Out With a Content Marketing Strategy that Works Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Instead, your valuable, specialized industry [...]
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]
Do you want your prospective clients to - Find You, - Appreciate You, - Trust and Respect You, and then, - BUY from you again and again? The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.
When you identify your ideal customers using Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your [...]