Distribution Industry Marketing

/Distribution Industry Marketing

9 Tips to Ensure Your Email Delivers True Value

Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]

How Sales Can Assist the Marketing Team

The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]

The New Role and Responsibilities of Marketing

Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]

How to Capture Leads on Your Website

Your marketing team can capture leads on your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Capture Leads on Your Website? Think about [...]

Why Sales and Marketing Alignment is Crucial

What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]

How Marketing Can Drive More Sales

The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]

B2B Marketing in Today’s Climate

Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue?  It’s [...]

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