Logically, you would initially believe that most communication from your sales and marketing departments should revolve around your products, their features, and why they should be purchased from you. Up until recently, in fact, this approach [...]
Who Does What and Why When you think about the responsibilities between marketing and sales, it seems fairly straightforward. Marketing ignites interest, while the sales team is responsible for getting people to buy. Traditionally the responsibilities [...]
Change is Inevitable, but Where do You Start? We've known for a while now that innovation and digital technology are critical to almost any company's success—perhaps every company. Still, many distributors held off on investing [...]
Most distribution companies have always thrived in face-to-face sales and traditional methods of advertising and marketing, until now.In a world where technology has made so many things easier for us, it has made gaining leads and [...]
Distributors are often very wise about using resources sparingly. Their decisions are well thought out and based on their bottom-line, except when it comes to digital advertising, technology and digital innovation. I've been seeing a lot [...]
Why copywriting for distributors? Isn't distribution about product sales? Imagine having a salesforce that never stops working. They never go to sleep, and when called upon, they consistently deliver quality information to customers and prospects. They [...]
Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]
The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
Your marketing team can capture leads on your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Capture Leads on Your Website? Think about [...]