Customer Segmentation

/Customer Segmentation

Save Money by Measuring Your Marketing ROI

A remodeling contractor in the Carolinas wanted to decrease their marketing spend, but they didn't know what to cut. They used a variety of expensive marketing channels including home shows, radio and television ads, and [...]

How One Company Doubled Its Web Traffic

A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]

Why Multi-Touch Attribution Is Worth the Effort

Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns.  Multi-Touch Attribution is the method of tracking and cataloging each [...]

Distribution Companies and Digital Marketing

It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]

Sales and Marketing: Working Together as a Team

Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]