In distribution, when it comes to adopting new marketing technologies and practices to remain competitive, how do you keep costs low while attempting to reap top-notch results? The answer is simple, [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]
When you identify your ideal customers using Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your [...]