What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]
We can easily recognize technology that will make us more efficient and productive, but when it comes to getting the word out about the products and services your customers are looking for, do you know [...]
Marketing should be treated as a profit center, even in distribution companies. Sure it's an investment, but when done correctly, it will produce a measurable return in the form of qualified leads that can convert into bankable sales.
Getting the Word Out With a Content Marketing Strategy that Works Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Instead, your valuable, specialized industry [...]
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]
Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue? It’s [...]
Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns. Multi-Touch Attribution is the method of tracking and cataloging [...]
The Staples “Easy Button,” with the help of modern-day artificial intelligence software, is poised to soon become the office-supply equivalent of Apple Siri, Google Home, and Amazon Alexa. What does this [...]
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]