Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]
When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they still [...]
It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]
In distribution, when it comes to adopting new marketing technologies and practices to remain competitive, how do you keep costs low while attempting to reap top-notch results? The answer is simple, [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]
Do your marketing strategies deliver enough (or any) qualified leads to your sales team? Does your marketing team know what your sales team needs to help close more sales? If the answer is [...]
When you identify your ideal customers using Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your [...]
Capture, Nurture and Convert More Leads with Marketing Automation! What do effective, targeted email campaigns look like, and how much value do they really bring to your Sales Process? The answer... A LOT! This free eBook [...]