Marketing should be treated as a profit center, even in distribution companies. Sure it's an investment, but when done correctly, it will produce a measurable return in the form of qualified leads that can convert into bankable sales.
Getting the Word Out With a Content Marketing Strategy that Works Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Instead, your valuable, specialized industry [...]
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
When you use a marketing automation tool that does its job properly, you're able to capture leads from your website and social media channels, move prospects more swiftly through your sales pipeline, and enjoy a [...]
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]
A remodeling contractor in the Carolinas wanted to decrease their marketing spend, but they didn't know what to cut. They used a variety of expensive marketing channels including home shows, radio and television ads, and [...]
A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]
A start-up tech company producing beehive maintenance software was ready to launch its product. They started with a list of beekeepers who ranged from backyard hobbyists to full-scale honey farmers -- all good prospects for [...]
Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue? It’s [...]
Don't let poor SEO (Search Engine Optimization) practices get in the way of gaining new customers. Did you know that over 70% of B2B searches begin with a generic search for a product and no [...]