Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they still [...]
In distribution, when it comes to adopting new marketing technologies and practices to remain competitive, how do you keep costs low while attempting to reap top-notch results? The answer is simple, [...]
Do your marketing strategies deliver enough (or any) qualified leads to your sales team? Does your marketing team know what your sales team needs to help close more sales? If the answer is [...]
When you identify your ideal customers using Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your [...]
Capture, Nurture and Convert More Leads with Marketing Automation! What do effective, targeted email campaigns look like, and how much value do they really bring to your Sales Process? The answer... A LOT! This free eBook [...]