Moving Prospects Through Your Pipeline – Part 1
Most companies write content, post it, and hope the right person sees it at the right time. But did you know that, instead of merely hoping for good results, you can map your content so it’s [...]
4 Simple Ways to Increase Traffic to Your Website
Getting traffic to your website is no easy task. With growing competition and so many options available for customers to explore, businesses must stay one step ahead of their game to ensure that their website [...]
Copywriting for Distributors
Why copywriting for distributors? Isn't distribution about product sales? Imagine having a salesforce that never stops working. They never go to sleep, and when called upon, they consistently deliver quality information to customers and prospects. They [...]
Changes to the Email Marketing Rules – Engagement
Email Service Providers (ESPs) are changing their mailing rules in response to how Internet Service Providers (ESPs) recognize and handle spam. ISPs have begun evaluating the quality of a sender's IP address based on the engagement [...]
9 Tips to Ensure Your Email Delivers True Value
Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]
How Sales Can Assist the Marketing Team
The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
Your Content Marketing Strategy Gets You Found Where Customers Are Looking
Getting the Word Out With a Content Marketing Strategy that Works Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Instead, your valuable, specialized industry [...]
Distributors, Up Your Marketing Game | Getting Started
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]
Blogging, Making Connections and Gaining Interest
Do you want your prospective clients to - Find You, - Appreciate You, - Trust and Respect You, and then, - BUY from you again and again? The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.
Identify Your Ideal Customer Using Buyer Persona Worksheets
When you identify your ideal customers using Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your [...]