Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns. Multi-Touch Attribution is the method of tracking and cataloging [...]
The Staples “Easy Button,” with the help of modern-day artificial intelligence software, is poised to soon become the office-supply equivalent of Apple Siri, Google Home, and Amazon Alexa. What does this [...]
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]
When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they still [...]
It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]
In distribution, when it comes to adopting new marketing technologies and practices to remain competitive, how do you keep costs low while attempting to reap top-notch results? The answer is simple, [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]
Do your marketing strategies deliver enough (or any) qualified leads to your sales team? Does your marketing team know what your sales team needs to help close more sales? If the answer is [...]
Do you want your prospective clients to - Find You, - Appreciate You, - Trust and Respect You, and then, - BUY from you again and again? The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.