A remodeling contractor in the Carolinas wanted to decrease their marketing spend, but they didn't know what to cut. They used a variety of expensive marketing channels including home shows, radio and television ads, and [...]
A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]
A start-up tech company producing beehive maintenance software was ready to launch its product. They started with a list of beekeepers who ranged from backyard hobbyists to full-scale honey farmers -- all good prospects for [...]
Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue? It’s [...]
Don't let poor SEO (Search Engine Optimization) practices get in the way of gaining new customers. Did you know that over 70% of B2B searches begin with a generic search for a product and no [...]
Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns. Multi-Touch Attribution is the method of tracking and cataloging [...]
The Staples “Easy Button,” with the help of modern-day artificial intelligence software, is poised to soon become the office-supply equivalent of Apple Siri, Google Home, and Amazon Alexa. What does this [...]
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]
When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they still [...]