The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]
When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they still [...]
It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]
In distribution, when it comes to adopting new marketing technologies and practices to remain competitive, how do you keep costs low while attempting to reap top-notch results? The answer is simple, [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]