A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]
It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]
In distribution, when it comes to adopting new marketing technologies and practices to remain competitive, how do you keep costs low while attempting to reap top-notch results? The answer is simple, [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]
Do you want your prospective clients to - Find You, - Appreciate You, - Trust and Respect You, and then, - BUY from you again and again? The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.
When you identify your ideal customers using Buyer Persona Worksheets, you’ll find that your customers are people who not only buy your products or services, but who buy and use your [...]
What is your definition of Extraordinary Value? Guess what, it doesn’t matter. All that matters is a prospect’s definition of extraordinary value, if you want that prospect to buy from you. Creating a Value Proposition that [...]
Capture, Nurture and Convert More Leads with Marketing Automation! What do effective, targeted email campaigns look like, and how much value do they really bring to your Sales Process? The answer... A LOT! This free eBook [...]