A remodeling contractor in the Carolinas wanted to decrease their marketing spend, but they didn't know what to cut. They used a variety of expensive marketing channels including home shows, radio and television ads, and [...]
A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy. They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These [...]
Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue? It’s [...]
Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns. Multi-Touch Attribution is the method of tracking and cataloging [...]
What is your definition of Extraordinary Value? Guess what, it doesn’t matter. All that matters is a prospect’s definition of extraordinary value, if you want that prospect to buy from you. Creating a Value Proposition that [...]
Capture, Nurture and Convert More Leads with Marketing Automation! What do effective, targeted email campaigns look like, and how much value do they really bring to your Sales Process? The answer... A LOT! This free eBook [...]
Supercharge Your Sales with Marketing Automation! Marketing Automation doesn't have to be complicated, and it doesn't have to be expensive! Download this free eBook and learn about the key features of Marketing Automation to look for, [...]
Q: How do you Generate a Return from Your Marketing Department? A: Get them Involved in the Sales Process! This Free Distributor's Guide Will Show You How! The Distributor's Guide to Sales & Marketing Alignment 5 Quick [...]