Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]
The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
While I don't think there's anything that can be considered positive about an event that wreaks havoc on the world, two items I read this morning were semi-uplifting and worth sharing -- sort of like [...]
Now that we’re well into 2020, let’s take a look at five exciting digital marketing trends to watch this year. Change is a constant in business, and in the digital age, change is rapid. Statista [...]
Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
Your marketing team can capture leads on your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Capture Leads on Your Website? Think about [...]
We can easily recognize technology that will make us more efficient and productive, but when it comes to getting the word out about the products and services your customers are looking for, do you know [...]
Marketing should be treated as a profit center, even in distribution companies. Sure it's an investment, but when done correctly, it will produce a measurable return in the form of qualified leads that can convert into bankable sales.
Getting the Word Out With a Content Marketing Strategy that Works Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Instead, your valuable, specialized industry [...]
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]