A rapidly growing mid-sized company with locations in Switzerland and the UK decided to change up their marketing strategy.
They were using marketing tactics that included Google Analytics, AdWords, email marketing, and social media. These were all good tactics, but they weren’t integrated. In fact, some programs were incompatible, and so each had to be maintained separately.
They suspected their website was underperforming in terms of lead generation. They didn’t know for sure, however, because they couldn’t get a full picture across the different tools they were using.
They soon realized that tools are great but ineffective if they don’t work in unison, so they put in place some “demand gen” campaigns (targeted marketing that drives awareness) and a drip campaign that doubled their web visits.
How Did They Do It?
The company found a marketing automation system that tracked and measured their marketing activities collectively.
Their new platform was up and running within a month. They immediately put website tracking in place, then integrated some online lead-capture forms that lead to nurturing workflows and a laser-targeted drip campaign.
Upon introducing their new, fine-tuned drip campaign, the company doubled the amount of time visitors spent on their site within the first three months.
To date, they maintain regular, active engagement with more than 20% of their contacts.
Marketing automation allowed this company to shift from smaller, one-off type clients to better-targeted and higher-paying customers. For more information about marketing automation for your company, check out the offer below or contact us directly at info2@NextLeveliMedia.com.
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Let’s do this … Together!
Rather than struggle alone with decisions about what to change, where to invest, and what will work, bring in a team to support you. Together, we will discover the answers you need and teach you and your team to do it on your own. Our goal is to work ourselves out of a job so you can be self-sufficient!
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We’ll define metrics, set goals, and measure KPIs going forward. You’ll watch your marketing efforts transform into a revenue-generating department that you can tie directly to a positive impact on your bottom line.
