Most distribution companies have always thrived in face-to-face sales and traditional methods of advertising and marketing, until now.In a world where technology has made so many things easier for us, it has made gaining leads and [...]
Distributors are often very wise about using resources sparingly. Their decisions are well thought out and based on their bottom-line, except when it comes to digital advertising, technology and digital innovation. I've been seeing a lot [...]
Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]
While I don't think there's anything that can be considered positive about an event that wreaks havoc on the world, two items I read this morning were semi-uplifting and worth sharing -- sort of like [...]
Now that we’re well into 2020, let’s take a look at five exciting digital marketing trends to watch this year. Change is a constant in business, and in the digital age, change is rapid. Statista [...]
Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
Your marketing team can capture leads on your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Capture Leads on Your Website? Think about [...]
What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]
We can easily recognize technology that will make us more efficient and productive, but when it comes to getting the word out about the products and services your customers are looking for, do you know [...]
Marketing should be treated as a profit center, even in distribution companies. Sure it's an investment, but when done correctly, it will produce a measurable return in the form of qualified leads that can convert into bankable sales.