Why copywriting for distributors? Isn't distribution about product sales? Imagine having a salesforce that never stops working. They never go to sleep, and when called upon, they consistently deliver quality information to customers and prospects. They [...]
Email Service Providers (ESPs) are changing their mailing rules in response to how Internet Service Providers (ESPs) recognize and handle spam. ISPs have begun evaluating the quality of a sender's IP address based on the engagement [...]
Over the past few weeks, email has become the go-to solution for most businesses to announce how they're handling COVID-19. Some of these communications are very important and informative. And, I'm sure you'll agree, several [...]
The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
While I don't think there's anything that can be considered positive about an event that wreaks havoc on the world, two items I read this morning were semi-uplifting and worth sharing -- sort of like [...]
Now that we’re well into 2020, let’s take a look at five exciting digital marketing trends to watch this year. Change is a constant in business, and in the digital age, change is rapid. Statista [...]
Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
Your marketing team can capture leads on your website and contribute quite a bit to the top and the middle of your sales funnels. Do You Capture Leads on Your Website? Think about [...]
What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]
We can easily recognize technology that will make us more efficient and productive, but when it comes to getting the word out about the products and services your customers are looking for, do you know [...]