Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]