Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]
Do your marketing strategies deliver enough (or any) qualified leads to your sales team? Does your marketing team know what your sales team needs to help close more sales? If the answer is [...]
What is your definition of Extraordinary Value? Guess what, it doesn’t matter. All that matters is a prospect’s definition of extraordinary value, if you want that prospect to buy from you. Creating a Value Proposition that [...]