Distributors are often very wise about using resources sparingly. Their decisions are well thought out and based on their bottom-line, except when it comes to digital advertising, technology and digital innovation. I've been seeing a lot [...]
What is Sales and Marketing Alignment? In a nutshell, sales and marketing alignment comes down to the marketing team creating content that successfully generates prospects, and the sales team successfully converting those prospects into customers. [...]
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]