A start-up tech company producing beehive maintenance software was ready to launch its product. They started with a list of beekeepers who ranged from backyard hobbyists to full-scale honey farmers -- all good prospects for [...]
Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue? It’s [...]
Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns. Multi-Touch Attribution is the method of tracking and cataloging [...]
Your sales and marketing teams each have their own strengths and value. For your distribution company to compete and succeed in today's cut-throat marketplace, it would be beneficial that you understand how the sales and [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]
Q: How do you Generate a Return from Your Marketing Department? A: Get them Involved in the Sales Process! This Free Distributor's Guide Will Show You How! The Distributor's Guide to Sales & Marketing Alignment 5 Quick [...]