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B2B Marketing in Today’s Climate

Business-to-business (B2B) marketing faces a number of challenges in today’s fast-paced modern world. How can you make the most of an often limited marketing budget to generate leads, and ultimately, revenue?  It’s [...]

Why Multi-Touch Attribution Is Worth the Effort

Knowing where your best leads are coming from and where they’ve been gives you a strong foundation for building future marketing campaigns.  Multi-Touch Attribution is the method of tracking and cataloging each [...]

eCommerce In Distribution: Make It Work For You

When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they [...]

Distribution Companies and Digital Marketing

It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]

Sales and Marketing: Working Together as a Team

Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]

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