There’s no denying the importance of a website that is modern, easy to browse, and easy to order from. While perhaps just a small percentage of your customers are ordering from your site today, eventually, that percentage should be expected to grow.

Until then, though, how are you leveraging a new and expensive eCommerce site? Where’s your ROI, and how do you measure the success of your website?

Create a Customer Habit

Think about human behavior. We are creatures of habit. If over the past several decades, your customers have been conditioned to pick up the phone when they want to place an order, then that’s not going to change right away. After all, why would a customer spend 20 minutes searching around on a website when he can spend just 5 minutes on the telephone and still get what he wants? The answer to that question is what needs to be figured out.

marketing trends 2020

Until your buyers regularly purchase from your website, your goal should be to get them there again and again until it becomes a habit. How do you make that happen? To answer that question… first find the answer to this age-old question, “What’s in it for them?”

Visitors will remember your website because of their experience, both positive experiences and negative experiences. If they are looking for a product and they end up going down a rabbit hole or spending too much time being lost and getting unsatisfactory results, they’ll remember. And at the same time, if they’re looking for a product and find it instantly and can have it delivered right away, they’ll remember that, too.

So how do you get visitors to have a positive experience on your website? How do you make a memorable impact?  

Here are three things to keep in mind as you make improvements to your website’s functionality and appearance.

  • Create a Positive Impression:  As mentioned above, customers will remember their experiences on your website, so do all you can to ensure their memory or experience is a good one. Clear navigation and links that function correctly are excellent first steps. Compelling visuals make a positive impact, as well.
  • Use the Power of Color:  Finding the right balance between using too much color or too little will help make a memorable impression. Your site’s combination of colors should match your company’s style and branding.
  • Engage Their Senses:  Customers love websites that are highly engaging and interactive. Think about the sites you enjoy visiting, and then consider incorporating some of those features into your website. An interactive website, as long as it’s seamless and enjoyable, will leave a positive impression.

If you can incorporate those three concepts, along with keeping your website simple and informative, you’ll be “putting your best foot forward” when it comes to web design, and making a good impression on potential customers.

Let’s do this … Together!  

Right now, you can have an entire marketing agency available to fulfill all of your marketing needs – for a fraction of what it would cost to hire and manage your own team. Next Level iMedia is available to execute and manage a unique marketing plan tailored to your distribution company.


If you want to improve your company’s marketing efforts – or even start from scratch – and you don’t know which way to turn, Next Level iMedia can help.  Give us a call at your convenience for a complimentary, no-cost consultation.