Tag Archives: Mindset

Developing an Effective Elevator Pitch – Part 1 of 4

by on June 1, 2011 in Effective Marketing Techniques

Imagine this scenario: you step into an elevator and the person standing there gives you a friendly nod.  You exchange greetings.  You ask him what he does, he tells you, and then he asks you, “So, what do you do?”  You’ve got about thirty seconds to respond.  What do you say?

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Who Is Your Ideal Client and Why Should You Care?

by on May 8, 2011 in Effective Marketing Techniques

Your ideal clients are the ones who not only buy your product or service, but who buy it and uses it with passion.  These are the folks who really want what you have to offer, instead of just needing it.

They don’t just use your product or service, they LOVE your product or service.  They don’t just purchase what you sell, they feel they couldn’t live without it! (more…)

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