The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
Most industries (not distribution) have been taking significant strides toward integrating their sales and marketing departments into what is now known as the Sales and Marketing Team -- two separate departments working as one team. [...]
We can easily recognize technology that will make us more efficient and productive, but when it comes to getting the word out about the products and services your customers are looking for, do you know [...]
When you use a marketing automation tool that does its job properly, you're able to capture leads from your website and social media channels, move prospects more swiftly through your sales pipeline, and enjoy a [...]
Photo Credit: Openprise Making sense of marketing data is crucial to better understanding who your customers are, what they want, how they buy, and how to better target them with your brand, [...]
It’s important that companies maintain a competitive advantage in today’s fast-changing marketplace. And, one of the easiest and fastest ways to stay competitive is on the digital playing field because, after [...]
Many companies, especially in distribution, have both a sales department and a marketing department. And it seems that, since the beginning of time, the sales division and the marketing division have been operating in different [...]