Logically, you would initially believe that most communication from your sales and marketing departments should revolve around your products, their features, and why they should be purchased from you. Up until recently, in fact, this approach [...]
To understand who your prospects and customers really are, and which message or communication each should receive from your company, let's talk about creating your buyer personas. The Best Buyer Persona Tool for Distributors My [...]
Who Does What and Why When you think about the responsibilities between marketing and sales, it seems fairly straightforward. Marketing ignites interest, while the sales team is responsible for getting people to buy. Traditionally the responsibilities [...]
Today the sales function in distribution is experiencing quite a challenge. Buyers are hard to reach. Salespeople can't visit like they used to, and even for areas where in-person visits are encouraged, salespeople are often [...]
Change is Inevitable, but Where do You Start? We've known for a while now that innovation and digital technology are critical to almost any company's success—perhaps every company. Still, many distributors held off on investing [...]
Many distributors struggle when trying to figure out how to create a marketing budget. They're just not sure what they'll need or what it will cost. If you read my previous blog post, you’re familiar with [...]
Distributors are often very wise about using resources sparingly. Their decisions are well thought out and based on their bottom-line, except when it comes to digital advertising, technology and digital innovation. I've been seeing a lot [...]
Getting customers familiar with your website means being able to get customers to revisit your website. Customers revising your website means there is a greater chance they'll consider using your products and services. There’s no denying [...]
Getting traffic to your website is no easy task. With growing competition and so many options available for customers to explore, businesses must stay one step ahead of their game to ensure that their website [...]
Why copywriting for distributors? Isn't distribution about product sales? Imagine having a salesforce that never stops working. They never go to sleep, and when called upon, they consistently deliver quality information to customers and prospects. They [...]