You CAN Do This! Digital Marketing Essentials for Distributors Susan M. Merlo [...]
Cows in the Living Room
Susan Merlo2017-10-30T16:35:46-05:00Cows in the Living Room: Developing an Effective Strategic Plan and Sustaining It [...]
Increased Revenue and Better Communication with Customers
Susan Merlo2018-01-05T17:51:39-05:00After implementing marketing automation this company created robust profiles for all of its customers for improved target marketing, increased engagement rates from 5% to 40%, and generated a tenfold increase in conversions from free trials to paid accounts.
SMB Doubles Web Visits with Drip Campaigns
Susan Merlo2018-01-05T19:59:40-05:00Using a drip campaign and new marketing automation, this company doubled the amount of time visitors spent on its site within the first three months, resulting in a shift from smaller, one-off type clients to better targeted higher-paying customers for the business.
Marketing Agency Improves Clients’ Businesses and Its Own
Susan Merlo2018-01-05T18:30:42-05:00Marketing Agency delivers top-notch automation services at competitive pricing while using marketing automation as the foundation to exponentially grow its own business. It provided clients with some quick wins and real, measurable results.
Service Provider Measures and Increases ROI in Marketing
Susan Merlo2018-01-05T20:18:16-05:00Using the ability to measure marketing ROI, this company had insights into campaign performance and was able tore-allocate spending to higher performance activities. They also targeted engagement with their high-scoring leads, and increased ROI on AdWords campaigns rendering a 10x return on their marketing investment.
Marketing Agency Makes Marketing Automation Affordable
Susan Merlo2018-01-22T23:15:38-05:00By using marketing automation software to manage its clients’ “content hubs,” the agency made itself an integral part of its clients’ marketing processes and has been able to earn more repeat projects as a result.
Small Technical College Has Success Implementing Marketing Automation
Susan Merlo2018-01-05T20:41:31-05:00Learn how this small tech college in California had great success when implementing marketing automation for its school. Initially, the college had been gathering around 180 new leads each month. With the help of the marketing automation software, it was soon capturing almost 900 new leads per month — a 5x increase.