SMB Doubles Web Visits with Drip Campaigns Susan Merlo
SMB Doubles Web Visits with Drip Campaigns
A rapidly growing small to mid-sized company with locations in Switzerland and the UK that implemented demand generation and digital marketing to grow its business.
The company was using a variety of systems such as Google Analytics, AdWords, email marketing solutions, and social media platforms. However, the systems were incompatible, and so they were not getting the desired outcome of measuring their marketing activities and successes. They also felt that their website was under-performing in terms of lead generation. It was difficult for them to get a full picture across the different tools they were using.
How the Problem Was Solved:
The company chose a marketing automation system that fulfilled its needs by providing a solution they could use to track and measure several different lead generation activities collectively. Their new platform was up and running within a month, starting with website tracking, integrating online forms, and mapping out nurturing workflows and campaigns. Through their new system, they also introduced a drip campaign to drive leads to web content.
Here's Why They're Happy Today:
By introducing a drip campaign, the company doubled the amount of time visitors spent on its site within the first three months. While the company believed it was previously engaging, on average, 0.1% of their contacts per month, they now maintaining regular, active engagement with more than 20% of their contacts.
Using efficient and quality marketing automation resulted in a shift from smaller, one-off type clients to better targeted higher-paying customers for the business.
Marketing has evolved. Have you evolved with it?
Experts predict that if you don’t employ new marketing tactics like those mentioned above, you’ll be left behind, but where do you start?
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