A marketing agency who noticed that after a business signed on with them and brought along their own marketing automation platform, the time and effort needed to successfully implement the new client’s system would often be underestimated.

When businesses deployed new marketing automation, too often they would have to rely fully on an agency to manage their marketing automation strategy. During previous experience working with various marketing and sales software systems, this marketing agency saw repeatedly how these solutions appeared to, but actually were not able to make the companies that purchased them profitable.

The marketing agency decided to partner with SharpSpring to create a unique platform where agency services can be included, but certainly aren’t necessary. This worked both for their large businesses who simply want to learn best practices and manage the system on their own, as well as smaller clients who couldn’t manage the platform without full agency support.

Most marketing automation platforms capture and track leads, segment those leads and automate communications appropriately, create internal allocation rules and processes, nurture leads through drip campaigns, and tie ROI back to specific campaigns; but this agency wanted to offer even more. It wanted to deliver top-notch automation services at a more competitive price while also using marketing automation as the foundation to exponentially grow its own business.

The agency gained 12 new clients in its first six months by promoting their all-inclusive marketing automation package that featured SharpSpring. The agency was able to establish ongoing relationships with each business thanks to the success they were able to demonstrate quickly. In addition to instantly seeing ROI for itself from SharpSpring, it was also able to provide its clients with some quick wins and real, measurable results.