“Susan and her team were very helpful in getting us set up for putting our digital marketing strategies in place.”
The company helped us realize the goals we set forth for the projects we worked on together.
We received expert insight that helped us with digital sales and marketing strategies in the distribution industry.
Working with the company has helped give us a better understanding of what’s needed to succeed in the world of digital sales and marketing in distribution.
Working with the company has helped give us a better understanding of what’s needed to succeed in the world of digital sales and marketing in distribution.
Industry Customers Served, Past and Present:
Industry Customers Served, Past and Present:
Are You Getting Beat by Distributors With Digital Sales Strategies?
Do You Want to Increase Sales and Profits? Of Course You Do!
Ongoing and increasing sales begins with capturing more leads on-line, following up with those leads, and ensuring they see the right sales and marketing collateral at the right time.
YOU can do this. You can compete. You can improve your results. And WE can help you do it!
Take a Look at the Graphic Below
Steps 1 through 4 illustrate the typical lifecycle of a long-term loyal customer and how/where they interact with your digital media.
Now more than ever, it’s time to ensure that every interaction with a prospect or customer, every impression they receive, is on point with meeting his needs and deliberately moving them closer to the next sale.
This is where digital innovation comes into play! It’s where you can excel by following the Digital Sales Readiness Program below!
The Digital Sales & Marketing Readiness Program™ for Innovative Distributors
A Digital Sales & Marketing Solution That Builds and Strengthens Your Position in the Market, Preparing You for the Future of Digital Innovation for Many Years to Come
Create a Clear Direction for Your Sales & Marketing Teams
Get your Sales & Marketing Teams working together toward a common goal — more sales!
Step 1 of The Digital Sales & Marketing Readiness Program™ has us working shoulder-to-shoulder with your VP of Sales and Marketing on a plan of action that we will put together for you and carry out successfully.
Here’s how that’s done!
Fully Understand Your Customers and Their Needs
In Step 2, we’ll work with your salespeople and other internal resources to create buyer personas for each of your customer segments, identifying their goals, struggles, and pain points. Together we’ll create a plan to leverage that information in order to create hard-hitting, on-point sales and marketing messaging that speaks directly to each of your audience segments.
Our proprietary Buyer Persona Worksheets for Distributors™ will reveal information about your audience that you’ll wish you knew years ago!
Here’s how that’s done!
Communicate the Value You Offer to Your Customers
Are your customers and prospects aware of how good you are at what you do and how valuable a partnership with your company can be?
In Step 3, we’ll work on how you’ll communicate with your customers and what you’ll tell them about your capabilities and willingness to serve them well.
You’ll show them you’re a company who is always interested in meeting their needs over yours. The result of this step? Your customers will think they cannot run their businesses without you!
Here’s how that’s done!
Choose Your Marketing Automation System
In Step 4 we will help you decide what technology you need to get your messaging shared.
We will usher you through the research and decision-making process and ensure you make the choices that are best for your company.
Based on the solutions you’d like to promote, and the audience segments you’d like to target, we’ll create the sales funnels and workflows to go with your new system.
Here’s how that’s done!
Capture, Nurture and Convert Your Leads Into Sales
In Step 5, we introduce you to Lead Scoring and Tracking so that you can measure and determine the difference between a Marketing-qualified Lead (MQL) and a Sales-qualified Lead (SQL).
Your Sales and Marketing teams will walk away from this step knowing how to measure the viability of each lead and when the lead gets passed over to Sales for closing.
Here’s how that’s done!
Team Training and an Actionable Plan to Move Forward
In Step 6, we’ll ensure all stakeholders are well-trained and knowledgeable about your new Digital Sales & Marketing Program. We’ll also make sure all involved have a clear idea about how to maintain the momentum and continue moving forward.
We’ll tie up every loose end, making sure you’re fully equipped to carry on without us. But don’t worry, we’ll always be just a phone call away!
Industry Customers Served, Past and Present:
Ready to Get Started?
We’d Love to Work With You!
Here Are Two Easy Ways to Begin!
A La Carte
- Choose just the steps you need
- Average time to completion for each step is 2-4 weeks
The Full Program
- Includes all of the steps listed above
- Average time to completion is 60-120 days
The fine print:
Completion time can be dependent upon the availability of your team.
All work is guaranteed – we’re not finished with your project until you are 100% satisfied.
Fees are treated as a retainer, paid in advance. All time and expenses will then be billed against the retainer, and any time or expenses over the original fees will be billed separately by the hour/item.
Ready to Get Started?
We’d Love to Work With You!
Here Are Two Easy Ways to Begin!
A La Carte
- Choose just the steps you need
- Average time to completion for each step is 2-4 weeks
The Full Program
- Includes all of the steps listed above
- Average time to completion is 60-120 days
The fine print:
Completion time can be dependent upon the availability of your team.
All work is guaranteed – we’re not finished with your project until you are 100% satisfied.
Fees are treated as a retainer, paid in advance. All time and expenses will then be billed against the retainer, and any time or expenses over the original fees will be billed separately by the hour/item.
Who’d Have Thought We’d be Here Today?
In an industry where face-to-face sales and relationship-building were your mainstay, it seems as though almost overnight you’ve become more dependent than ever before on the internet for developing business.
With the Digital Sales & Marketing Readiness Program™ for Innovative Distributors, you can rest assured that you’re positioned well and have a very strong digital foundation to build upon and confidently move forward with. All the necessary systems and tools will be in place to ensure that your Sales Team and your Marketing Team are fully equipped to:
Attract More Visitors from the Internet
Capture More Leads on Your Website
Make Following Up Easy and Quick
Deliver the Right Messages to All
Susan Merlo
Let me get right to the point. You’re an expert in your business, and I’m an expert in mine.
I’ve worked with a LOT of distributors. Most distributors, probably like yourself, have never needed or wanted any sort of marketing. Most considered marketing to be a luxury. And, that’s understandable! The typical distribution business relied heavily on their salespeople and their salespeople’s relationships.
But times have changed, and to ensure your business continues to thrive, it’s important to put the systems in place that discover, generate, nurture, and convert quality leads to keep your salespeople going. Some consider this a Marketing function, others consider it a function of Inside Sales. Regardless, these steps are crucial to your Sales function and the future of your business.
Because of the Internet and other threats to your business, your competitive edge depends on the quality and quantity of the solutions and services you offer. But, you’ve got to get the word out to those who need you, and stop the cold-calling … because no one is answering their phones.
The Digital Sales & Marketing Readiness Program™ for Innovative Distributors positions you so that you can 1) communicate your value and generate quality leads ‘en masse,’ and 2) attract prospects and customers who are actively looking for the services and solutions you deliver.
In other words, your salespeople can make cold calls and knock on doors, or they can be closing deals with the companies who learn about you and call you because they want what you offer.
Rather than struggle alone with decisions about what to change, where to invest, and what will work, bring in a team to support you. Together, we will discover the answers you need and teach you and your team to do it on your own. Our goal is to work ourselves out of a job so you can be self-sufficient!
I think you’ll find it easy to trust me. You’ll learn, immediately, that my interest lies in your success and the ongoing success of your business.
Here’s a link to my calendar. Book a quick call and let’s chat!