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Sales and Marketing Training for Distributors2021-01-15T14:47:03-05:00

Attention Distributors:

Face-to-Face sales calls are no longer a viable option.

The C-19 Pandemic is forcing you to put a strong Digital Sales & Marketing Strategy in place.

It’s not difficult to do, but it IS a lot of work to get done. The best time to get started is now.

This training will show you all you need to know…. AND how to get it done.

ENROLLMENT HAS CLOSED FOR NOW.

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Here’s what we’ll be covering:

  • Module 1: Aligning Sales & Marketing

  • Module 2: Creating Buyer Personas

  • Module 3: Marketing Automation

  • Module 4: Content Marketing

  • Module 5: Lead Capture & Nurturing

  • Module 6: Pulling it all Together

Free Training for Distributors

Attention Distributors!

The C-19 Pandemic is forcing you to put a strong Digital Sales & Marketing Strategy in place.

It’s not difficult to do, but it IS a lot of work to get done, and the best time to get started is now.

This training will show you all you need to know … AND how to get it done.

Currently Closed to New Enrollments.

Free Training for Distributors

Hi! I’m Susan Merlo.

For more than 6 years, I’ve taught hundreds of distributors how to combine technology and sales strategies to generate leads and increase sales.

I hope you’ll join us for the next training series, designed to show you how today’s technology works best when your Sales and Marketing Initiatives are aligned and working together.

Scroll down for more information!

Here’s what we’ll cover:

  • Module 1: Aligning Sales & Marketing

  • Module 2: Creating Buyer Personas

  • Module 3: Marketing Automation

  • Module 4: Content Marketing

  • Module 5: Lead Capture & Nurturing

  • Module 6: Pulling it all Together

Sorry, Registration is Closed!


Sign up to be the first to receive notice when we re-launch the class!

I’m Susan Merlo.

For more than six years, I’ve taught hundreds of distributors how to combine technology and sales strategies to generate leads and increase sales.

I hope you’ll join me for this new training series, designed to show you how today’s technology works best when your Sales and Marketing Initiatives are aligned and working together.

This class is closed but there will be another
Starting Soon!!

Distribution Partners & Customers, Past & Present

This Program is For:

Sales Directors

Sales Managers

Marketing Directors

Marketing Managers

Here’s What We’re Covering:

Module 1 — Aligning Your Sales & Marketing Team Initiatives

  • Learn the necessary steps to take to get your sales and marketing teams aligned in both their efforts and their goals

  • How to open up communications between the two teams in order to work cohesively

  • How to plan team meeting agendas in order to keep discussions on track and headed in the right direction

Module 2 — Creating and Working With Buyer Personas

  • How to create buyer personas and use them to identify and isolate your buyers’ pain points and goals

  • How to map out your content in response to your buyer personas’ pain points and goals

  • How to plan out your sales funnels

Module 3 — Marketing Automation

  • What to look for and what to avoid in a Marketing Automation system

  • How to use Marketing Automation to create your sales funnels and capture leads

  • How to create workflows that increase the velocity of your sales funnels

  • How to make the most out of your Marketing Automation System’s machine logic

  • Setting goals around and measuring your KPIs

Module 4 — Content Marketing

  • The best ways to generate valuable content that attracts more leads

  • How to repurpose your content vs. reinventing the wheel again and again

  • When and how to use different media types, and how to promote each

  • Easy tips, techniques and strategies to ensuring your content is polished and professional

Module 5 — Lead Capturing & Nurturing

  • Determining marketing-qualified leads (MQLs) vs. sales-qualified leads (SQLs)

  • How to increase the velocity of your sales funnels

  • Lead scoring

  • Lead tracking and re-targeting

Module 6 — Pulling it All Together

  • A review that ensures your solid understanding of Modules 1-5

  • A list of ideas and strategies for implementing next steps

  • Creating a successful, actionable marketing plan

  • A review of the comprehensive collection of worksheets, marketing tools, roadmaps, cheat sheets, and more that you’ve received throughout the program!

Distributors really do have the power to generate and nurture leads online – to keep their sales funnels full and their salespeople busy working on warm leads and closing sales during these trying times.

This course is an absolute, game-changing must-have for every distributor right now, and here’s why:

Module 1 / Intro
Aligning Sales & Marketing

There are very effective ways to generate leads and sales online that are greater than and separate from simply relying on your eCommerce site. It’s not difficult to do, but it takes work. Now more than ever it’s important to ramp up your marketing team so they can provide optimal support to the sales team. You’ll also need to determine the team players and their roles.

Module 2
Creating Your Buyer Personas

The better your organization knows your customers and their hot buttons, the more targeted your marketing messages will be. This deep dive into how to really understand your customers’ needs, goals, and obstacles will bring to light information about your customers your marketing team will use to better target them.

Module 3
Marketing Automation

Tracking prospects, getting the right message to the right person at the right time, capturing leads … it can’t be done without marketing automation. Marketing automation today is affordable and customizable to meet the needs of any company of any size, but only when you know which tools to use and how to use them.

Module 4
Content Marketing

Since face-to-face sales calls are falling by the wayside, we need to get the right messages to the right customers and the right time via digital, and a strong content marketing strategy will get that done. Some people like to read, some like to watch videos, some like to listen to podcasts. Knowing which media to use for each stage of the buyers’ journey through your sales funnel is a lot easier said than done. This process also includes ensuring your salespeople have access to an organized library of content to share with their customers at the touch of a button.

Module 5
Lead Capture & Nurturing

Knowing the difference between a sales-qualified lead vs a marketing-qualified lead is more important than ever if you want your salespeople to make the best use of their time. Allowing marketing automation and sales assistants to handle the light end of customer follow-up leaves the heavy lifting of closing a sale to the sales team.

Module 6
Pulling it All Together

By Module 6 you’ll have a solid idea of what your new sales and marketing machine can do. You’ll be at the point where we can finish cleaning up and segmenting your lists, building out your workflows, and mapping your content. You’ll also walk away with a treasure trove of marketing tools and roadmaps to make your journey all the easier.

LIVE training and Q&A sessions will start again soon.

Each module will be recorded and made available so you can watch them when you want, where you want, at your convenience.

There’s even a study guide to help you make the most of the course.

Don’t spend another day worrying about how to go forward from here.

We’re all in this together, and we WILL get through it together.

FAQs

Can I download the training modules?2020-04-22T10:21:58-05:00

Yes, you’ll have the ability to download an audio recording of each module along with the accompanying handouts.

Can I include my team on the trainings?2020-04-23T09:46:06-05:00

Yes, absolutely. Feel free to have them sit in. You’ll definitely want to share the recordings and handouts with your team.

If they need their own registration (username / password), and the gate is already closed, just send us an email and we’ll get them set up.

How much time should I allow for each module?2020-04-23T09:47:26-05:00

The modules will be designed to take no more than an hour with Q&A sessions included. Since they’re live, there’s always a chance they’ll be longer than an hour.

Barring any unforeseen technical difficulties, they’ll be recorded; so if you can’t stay longer than the hour, you can always go back and see what you missed.

How often will the modules be delivered?2020-04-22T10:23:23-05:00

Time is of the essence, so our plan is to deliver a new module each week. If it seems we’re going too fast or too slow, we’ll pose it to the class whether to change the timing.

What if I can’t make it to the live sessions?2020-04-22T09:55:14-05:00

No worries about that! We’ll be recording and posting each module so you can watch the trainings when it’s convenient to your schedule and surroundings.

What if I have a question?2020-04-23T09:58:38-05:00

If you have a question and can make it to the live session, you can ask it during the Q&A portion of the live session.

If you have a question before a live session and know you can’t make it, you’ll be able to send us your questions in advance, and we will answer it during the Q&A. Then, when you watch the recording, you’ll be able to get an answer.

If you have a question that you’d rather not share with the group, you can always email Susan directly or give her a call.

What if we need help in between the modules?2020-04-23T09:59:37-05:00

If you are working on classwork and something wasn’t clear, you can always email or call Susan and she’ll be happy to clarify. She’ll be happy to answer any quick questions as well.

If you need assistance with a particular task… for example, if you don’t have the time or manpower to get something completed, we’ll find you that assistance, but it will probably incur an hourly rate depending on the task.

What will the structure or style of the class be?2020-04-23T10:01:05-05:00

The modules are intended to be interactive. There’s a lot to learn, and you’re all in this together. You’ll be encouraged to ask questions, so don’t be shy.

Each module will consist of an on-line, live slide presentation followed up by a live question and answer period. Susan will be teaching all six sessions.

Who else on my team should participate?2020-04-23T10:01:48-05:00

Aside from Sales Directors, Marketing Directors, Sales Managers, and Marketing Managers, some or all of these modules would be helpful for Inside Sales Reps and Marketing Coordinators.

Some of the materials we cover are quite technical, so it certainly would be beneficial to your company to have those tech-savvy members of your teams sit in as well.

Will the modules be recorded?2020-04-22T09:40:09-05:00

Yes, barring any serious technical difficulties, it’s our intention to record every module and post the recordings inside the program’s website. We’ll send an email to the participants when each recording becomes available.

Will there be handouts? How about a study guide?2020-04-23T10:07:19-05:00

Yes and yes. We’ll have worksheets, roadmaps, cheatsheets, and any other tool you might need to accomplish what we’re teaching you.

The study guide will be built a module at a time, from the slide decks, so it will be a work in progress.

This class is closed but there will be another!


This class is closed but there will be another!


FAQs

Can I download the training modules?2020-04-22T10:21:58-05:00

Yes, you’ll have the ability to download an audio recording of each module along with the accompanying handouts.

Can I include my team on the trainings?2020-04-23T09:46:06-05:00

Yes, absolutely. Feel free to have them sit in. You’ll definitely want to share the recordings and handouts with your team.

If they need their own registration (username / password), and the gate is already closed, just send us an email and we’ll get them set up.

How much time should I allow for each module?2020-04-23T09:47:26-05:00

The modules will be designed to take no more than an hour with Q&A sessions included. Since they’re live, there’s always a chance they’ll be longer than an hour.

Barring any unforeseen technical difficulties, they’ll be recorded; so if you can’t stay longer than the hour, you can always go back and see what you missed.

How often will the modules be delivered?2020-04-22T10:23:23-05:00

Time is of the essence, so our plan is to deliver a new module each week. If it seems we’re going too fast or too slow, we’ll pose it to the class whether to change the timing.

What if I can’t make it to the live sessions?2020-04-22T09:55:14-05:00

No worries about that! We’ll be recording and posting each module so you can watch the trainings when it’s convenient to your schedule and surroundings.

What if I have a question?2020-04-23T09:58:38-05:00

If you have a question and can make it to the live session, you can ask it during the Q&A portion of the live session.

If you have a question before a live session and know you can’t make it, you’ll be able to send us your questions in advance, and we will answer it during the Q&A. Then, when you watch the recording, you’ll be able to get an answer.

If you have a question that you’d rather not share with the group, you can always email Susan directly or give her a call.

What if we need help in between the modules?2020-04-23T09:59:37-05:00

If you are working on classwork and something wasn’t clear, you can always email or call Susan and she’ll be happy to clarify. She’ll be happy to answer any quick questions as well.

If you need assistance with a particular task… for example, if you don’t have the time or manpower to get something completed, we’ll find you that assistance, but it will probably incur an hourly rate depending on the task.

What will the structure or style of the class be?2020-04-23T10:01:05-05:00

The modules are intended to be interactive. There’s a lot to learn, and you’re all in this together. You’ll be encouraged to ask questions, so don’t be shy.

Each module will consist of an on-line, live slide presentation followed up by a live question and answer period. Susan will be teaching all six sessions.

Who else on my team should participate?2020-04-23T10:01:48-05:00

Aside from Sales Directors, Marketing Directors, Sales Managers, and Marketing Managers, some or all of these modules would be helpful for Inside Sales Reps and Marketing Coordinators.

Some of the materials we cover are quite technical, so it certainly would be beneficial to your company to have those tech-savvy members of your teams sit in as well.

Will the modules be recorded?2020-04-22T09:40:09-05:00

Yes, barring any serious technical difficulties, it’s our intention to record every module and post the recordings inside the program’s website. We’ll send an email to the participants when each recording becomes available.

Will there be handouts? How about a study guide?2020-04-23T10:07:19-05:00

Yes and yes. We’ll have worksheets, roadmaps, cheatsheets, and any other tool you might need to accomplish what we’re teaching you.

The study guide will be built a module at a time, from the slide decks, so it will be a work in progress.

Next Level iMedia
Sales & Marketing for Distributors
New Fairfield, Connecticut
(203) 312-9707

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