Q: How do you Generate a Return from Your Marketing Department?
A: Get them Involved in the Sales Process!
This Free Distributor's Guide Will Show You How!
The Distributor's Guide to Sales & Marketing Alignment
5 Quick and Easy Steps Toward Bridging the Gap Between Marketing & Sales
Discover 5 Quick & Easy Steps to Take RIGHT NOW to bridge the gap between Marketing and Sales!
"Marketing and Sales MUST work hand-in-hand if you're going to stay competitive, and this book will show you how!"
"Marketing is no longer about setting up golf outings!"
~ President & CEO, Leading Electrical Distributor
It’s no secret that Sales and Marketing Teams often fail to see eye to eye on which marketing pieces and activities work best to attract and close more sales. Except for the most progressive distribution companies, I’ve seen this as a constant in the distribution industry.
This disconnect cannot continue if a company is going to survive, let alone thrive.
Learn how the Marketing and Sales Teams can share the same end goal: to increase revenue by increasing sales.
What's Inside:
How to Create
Buyer Personas
Buyer personas are the fictional representations of your target market segments. They’re commonplace in marketing these days but they’re only valuable when they’re correct.
How to Identify
the Best Content
Spray and pray tactics get zero results. Narrow down your marketing to content that will provide the most value to your audience. Result? Great ROI on marketing while attracting the most qualified leads.
How to Nail Down
the Sales Cycle
When marketing takes the sales cycle into account, they'll complement your sales team with well-timed marketing campaigns containing content that is valuable to a particular recipient at a particular time in the sales process.
How to Define
Quality Leads
SQLs are the best measurement of lead quality (before revenue generated). So as not to waste the time of your sales team, it’s important that the marketing team knows when to pass a lead over to them.
How to Focus on
Metrics that Matter
A close partnership with sales will help your marketing team keep your ROI perspective in check, and as a result, the success of every marketing campaign becomes very measurable.
Define Quality Leads
SQLs are the best measurement of lead quality (before revenue generated). So as not to waste the time of your sales team, it’s important that the marketing team knows when to pass a lead over to them.
Focus on Metrics that Matter
A close partnership with sales will help your marketing team keep your ROI perspective in check, and as a result, the success of every marketing campaign becomes very measurable.
Get instant access to this Distributor's Guide today!
Your salespeople are finding it harder and harder to book appointments and get in front of buyers. Take the first steps toward partnering your marketing and sales teams, and let these teams generate the information your company needs to build up your customer base and gain greater market share of your existing customers. Download the free eBook today!
