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In order to increase sales of your products or services, it is necessary to create an offer that will attract customers like a magnet. No matter how good your you are at what you do, if you don’t attract customers, then you are out of business.

You’ve got to have an offer that is almost impossible for your prospects to resist.

This “Marketing 101” technique is illustrated quite nicely in the following video, where I show restaurant owners how to create offers that have high perceived value, which will capture and hold the interest of their customers.

It’s important to note that price is not the most important factor when your customers are looking for a service that suits their needs. For example, for a restaurant, delivery service may have a higher perceived value to its customers than a $10 discount, mainly because of the time it saves and the convenience it gives.

Creating a strong, magnetic offer may be an obvious marketing technique for your business, but believe it or not, many, if not most, businesses still do it incorrectly. How about you?

In today’s environment, you want to stand apart from your competitors.  You must show the world why they should buy from you instead of your competition.

Did you know your competition can be easily crushed when you compete on value?  And it’s easy to do!

Simply position your product or service so that it’s perceived as being more valuable than the cost, and more valuable than your competition.  Here’s how:

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Do you want your prospective clients to

- Find You,
- Appreciate You,
- Trust and Respect You, and then,
- BUY from you again and again?

The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.

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Your ideal clients are the ones who not only buy your product or service, but who buy it and uses it with passion.  These are the folks who really want what you have to offer, instead of just needing it.

They don’t just use your product or service, they LOVE your product or service.  They don’t just purchase what you sell, they feel they couldn’t live without it! (more…)