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In today’s environment, you want to stand apart from your competitors.  You must show the world why they should buy from you instead of your competition.

Did you know your competition can be easily crushed when you compete on value?  And it’s easy to do!

Simply position your product or service so that it’s perceived as being more valuable than the cost, and more valuable than your competition.  Here’s how:

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Do you want your prospective clients to

- Find You,
- Appreciate You,
- Trust and Respect You, and then,
- BUY from you again and again?

The key is to build lasting relationships with your prospects, and existing clients as well! Blogging is just one way to accomplish this.

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In Part 3 of this series, we discussed the importance of effective networking and the huge advantage over every other business owner attending that event.  You know who your ideal client is, and you can begin the sorting process right away!  Remember, you have very limited time to do this at networking events.  You may only have forty-five minutes to speak to more than one hundred prospects who fit your ideal client profile. (more…)

In Part 2 of this series, we discussed the importance of developing at least 2 different elevator pitches… one that’s approximately 30 seconds long, which you can use when you have sufficient time to use it effectively; and another that is shortened up to around a 10 second version, to use when you attend a networking event.  Let me explain some reasoning here. (more…)

When you find yourself at a networking event, walk up to someone and ask them what they do.  They will give you a very short answer such as “I’m a lawyer” or “I’m a financial advisor”.  By the way, that’s NOT what they do, that’s what they are.

The good news is, when you ask them what they do and they give you that brief answer, they will feel obligated to now ask you the exact same question.

“So, what do you do?”
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