Distributors are often very wise about using resources sparingly. Their decisions are well thought out and based on their bottom-line, except when it comes to digital advertising, technology and digital innovation. I've been seeing a lot [...]
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
Don't let poor SEO (Search Engine Optimization) practices get in the way of gaining new customers. Did you know that over 70% of B2B searches begin with a generic search for a product and no [...]
The Staples “Easy Button,” with the help of modern-day artificial intelligence software, is poised to soon become the office-supply equivalent of Apple Siri, Google Home, and Amazon Alexa. What does this [...]
When it comes to eCommerce in distribution, I've found that most distributors feel like they’re up against a wall when facing competition from giants like Amazon. Although most distribution companies offer personalized, knowledgeable service, they still [...]