Moving Prospects Through Your Pipeline – Part 1
Most companies write content, post it, and hope the right person sees it at the right time. But did you know that, instead of merely hoping for good results, you can map your content so it’s [...]
3 Steps Toward Getting Your Customers Familiar With Your Website
Getting customers familiar with your website means being able to get customers to revisit your website. Customers revising your website means there is a greater chance they'll consider using your products and services. There’s no denying [...]
Copywriting for Distributors
Why copywriting for distributors? Isn't distribution about product sales? Imagine having a salesforce that never stops working. They never go to sleep, and when called upon, they consistently deliver quality information to customers and prospects. They [...]
How Sales Can Assist the Marketing Team
The idea of an article about how sales can assist marketing may seem like an anomaly to most. But, one of the most significant disconnects I've seen is the perception that marketing isn't involved with, or [...]
Five Digital Marketing Trends to Watch
Now that we’re well into 2020, let’s take a look at five exciting digital marketing trends to watch this year. Change is a constant in business, and in the digital age, change is rapid. Statista [...]
Capture More Customers with the Right Technology
We can easily recognize technology that will make us more efficient and productive, but when it comes to getting the word out about the products and services your customers are looking for, do you know [...]
Your Content Marketing Strategy Gets You Found Where Customers Are Looking
Getting the Word Out With a Content Marketing Strategy that Works Solid, loyal customers almost never choose your solution solely because you have the right products at the right price. Instead, your valuable, specialized industry [...]
How Marketing Can Drive More Sales
The marketing and sales teams share the same primary goal of increasing revenue by increasing sales. The best way to do this is to give your sales team a smart marketing team [...]
Marketing Automation | A Must Have to Stay Competitive
When you use a marketing automation tool that does its job properly, you're able to capture leads from your website and social media channels, move prospects more swiftly through your sales pipeline, and enjoy a [...]
Distributors, Up Your Marketing Game | Getting Started
In the distribution industry, there's panic in the air. The most read stories of 2017 revolve around how Amazon is overtaking your industry, and the solution offered most often is to get innovative and up [...]