About Susan Merlo

Susan Merlo is a Digital Sales & Marketing Strategist who helps distributors identify opportunities, build sales funnels & grow revenue using innovative lead-generating sales strategies and marketing solutions. All work completed by Susan and her company is measurable and guaranteed!

Your Value Lies in Your Problem-Fixing Abilities

Logically, you would initially believe that most communication from your sales and marketing departments should revolve around your products, their features, and why they should be purchased from you. Up until recently, in fact, this approach [...]

Creating Buyer Personas

To understand who your prospects and customers really are, and which message or communication each should receive from your company, let's talk about creating your buyer personas. The Best Buyer Persona Tool for Distributors My [...]

Digital Sales & Marketing in Distribution

Who Does What and Why When you think about the responsibilities between marketing and sales, it seems fairly straightforward. Marketing ignites interest, while the sales team is responsible for getting people to buy. Traditionally the responsibilities [...]

New Year, New Normal

Change is Inevitable, but Where do You Start?  We've known for a while now that innovation and digital technology are critical to almost any company's success—perhaps every company. Still, many distributors held off on investing [...]

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